Sir The Label
Sir The Label is an Australian fashion brand founded in 2014 by Nikki Campbell and Sophie Coote. The name “SIR.” stands for Separates, Intimates, and Ready-to-Wear, reflecting the brand’s focus on versatile wardrobe essentials. Known for its minimalist silhouettes, premium fabrics, and refined design aesthetic, SIR. captures the effortless elegance of the Australian coastal lifestyle. With a strong commitment to ethical sourcing and craftsmanship, the brand has earned international recognition for its timeless pieces that blend modern sophistication with a relaxed, sun-soaked sensibility.
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