SIR.
SIR. is an Australian fashion label founded in 2014 by Nikki Campbell and Sophie Coote. The brand's name stands for "Separates, Intimates, and Ready-to-wear," reflecting its focus on versatile wardrobe essentials. SIR. is renowned for its minimalist silhouettes, high-quality fabrics, and a design philosophy that captures the essence of the Australian coastal lifestyle. With a commitment to ethical sourcing and craftsmanship, SIR. has garnered international acclaim, offering timeless pieces that blend modern elegance with a relaxed, sun-soaked aesthetic.
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