SHEIKE is a proudly Australian fashion brand that began in 1975 as a humble t-shirt stall at Sydney’s markets. Founded by George Lazaridis, it officially launched its first store in 1979 beneath the iconic Centrepoint Tower, with a vision to empower women through bold, expressive style. Over the decades, SHEIKE has grown into a national style authority, offering a curated mix of statement dresses, suiting, and elevated everyday wear designed to make every moment feel special.  SHEIKE remains family-owned, staying true to its roots while evolving with modern Australian fashion.